Career Dot X

Content Strategist – Writer / Blogger

  • Full Time
  • Lahore
  • Applications have closed

Website Dot X

News Premier

Job Description

  • The candidate will be responsible for creating and executing content strategies that drive traffic and generate leads.
  • This job includes strategizing and creating engaging business content that would help entrench our digital footprint and grow our business.

What You’ll Do

  • Make content for our social media and keep audiences engaged
  • Make content for the website, emails, blog, landing pages, online ads, and other relevant channels
  • Conduct keyword research to optimize content for search engines
  • Assign blog posts/content to writers
  • Assess the gaps in our content strategy and recommend new ways to reach the target audience
  • Proofread and edit blogs and emails
  • Monitor website and social media analytics and use the insights to optimize the content
  • Work with graphic designers to create custom images and infographics created for website and social media
  • Monitor the latest marketing and industry-related trends to improve performance and generate content around trending topics
  • Review and update published content as needed
  • Conduct outreach for influencers and partnership
  • Build and manage a rich content calendar that attracts a qualified audience to our online properties

Skill Set Required

  • At least 3-4 years of experience of working with a reputable content writing company
  • Bachelor’s degree, preferably in Marketing
  • Proven editorial skills and outstanding command of the English language
  • Ability to work independently, as well as in a team
  • Strong analytical skills to understand and leverage social media and website analytics
  • First-hand experience of using Google Analytics, Marketo, or any other analytics tool
  • Prior experience in handling paid and organic social media campaigns

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