Job Description
- The candidate will be responsible for creating and executing content strategies that drive traffic and generate leads.
- This job includes strategizing and creating engaging business content that would help entrench our digital footprint and grow our business.
What You’ll Do
- Make content for our social media and keep audiences engaged
- Make content for the website, emails, blog, landing pages, online ads, and other relevant channels
- Conduct keyword research to optimize content for search engines
- Assign blog posts/content to writers
- Assess the gaps in our content strategy and recommend new ways to reach the target audience
- Proofread and edit blogs and emails
- Monitor website and social media analytics and use the insights to optimize the content
- Work with graphic designers to create custom images and infographics created for website and social media
- Monitor the latest marketing and industry-related trends to improve performance and generate content around trending topics
- Review and update published content as needed
- Conduct outreach for influencers and partnership
- Build and manage a rich content calendar that attracts a qualified audience to our online properties
Skill Set Required
- At least 3-4 years of experience of working with a reputable content writing company
- Bachelor’s degree, preferably in Marketing
- Proven editorial skills and outstanding command of the English language
- Ability to work independently, as well as in a team
- Strong analytical skills to understand and leverage social media and website analytics
- First-hand experience of using Google Analytics, Marketo, or any other analytics tool
- Prior experience in handling paid and organic social media campaigns